Soft Glam Makeup by Erica Vee

THE SOFT GLAM GLOW

Soft glam is a polished whisper. It’s the “your skin but better” approach, taken to a professional, red carpet level. It focuses on diffused edges, monochromatic tones, and a glow that looks like it’s coming from within. Soft Glam is the art of looking effortlessly flawless. We swap harsh lines and heavy contrast for seamless blending and radiant textures. It’s sophisticated, timeless, and emphasizes your natural beauty without "masking" it. Soft Glam is the ultimate 'cool girl' aesthetic. It’s perfect for the person who wants to look expensive and polished, but still wants to feel like themselves when they look in the mirror.

THE CANVAS

— Medium-to-full buildable coverage with a focus on a dewy or satin finish. We use "underpainting" techniques to create natural shadows rather than sharp contour lines.

THE EYES

— Softly smoked liners (or none at all), neutral mattes, and champagne shimmers. No harsh cut-creases here—just perfectly blended earth tones to open up the eyes.

THE FINISHING TOUCHES

— Wispy, natural style lashes from our very own premium 3D luxury mink lash line to help enhance your eyes, (feel free to bring your own as well.)

— Feathered or soft natural brow grooming.

— Nude, mauve, or sheer lip tones finished with a hydration sheen.

— Professional setting technique (matte or dewy finish) using waterproof sealants and luxury powders to ensure 12+ hours of wear.

— We will provide a sample amount of lip product or gloss for touchups througout your event.

SERVICE DETAILS

DURATION — 45 - 60 min

BEST FOR — Brunch, Engagements, Professional Portraits, Date Nights

SKIN PREP — Focus on luminosity & intense moisture

LONGEVITY — Radiant, blurred, & breathable

PREPARATION TIPS

Arrive with a clean face: Please remove all previous makeup & heavy oils.

HYDRATE — Soft glam looks best on hydrated skin! Drink plenty of water & exfoliate gently the night before.

GROOMING — If you prefer a clean brow or lip are, please handle any waxing or threading 24 - 48 hours prior to your appointment. 

INSPIRATION — Have 2 - 3 reference photos ready so we can align on your vision. Please keep in mind that “natural & soft” means something different to everyone!

WARDROBE — Wear a button down shirt or a wide neck top to avoid smudging your makeup during outfit changes.